The roadmap

What we’re building next.

The WooCommerce suite was wave one. Wave two took the same DNA, single-purpose, safe by default, no SaaS strings, to problems every WordPress site has, and shipped. Here's what's in research and development now, plus the two we researched properly and then cancelled.

Get notified at launch See what's shipping today

Honest teasers, announced intentions, not vaporware
We publish the ones we cancel, and why
Tell us which one you need first

01In development

Tick

WordPress plugin · scheduled-job absence watchdog

Watches for the scheduled job that quietly stopped being scheduled at all, the failure mode every existing cron tool is blind to.

The pain

wp-cron only fires when someone visits your site, and it breaks silently under caching, firewalls, and loopback failures. The popular cron plugins are viewers and editors, and the few monitors that exist all watch for jobs that FAIL. Nobody watches for absence: a job that vanished from the schedule throws no error, logs nothing, and is exactly how subscription renewals stop billing without anyone noticing.

The teaser

A failed job is loud. A job that stopped existing is silent, and silence is the one thing software is much better at noticing than people are. Tick learns each job's rhythm, then tells you the moment one goes quiet. No SaaS account, no per-job setup.

02Researching

Tally

WordPress plugin · per-plugin resource ledger

Attributes real production cost, queries, slow requests, cron time, and outbound calls, to the specific plugin responsible.

The pain

Read any host's disallowed-plugin list and every reason is a sentence about resource attribution: this one writes to the database on every page load, that one is extremely database intensive. Those are measurable claims, and no tool measures them on your own site. The excellent free profilers show one request at a time, to a logged-in admin, and persist nothing.

The teaser

You can name the plugin your host complained about, but not the one actually costing you. Tally watches production over days, not one request in a dev panel, and hands you a ranked ledger of who spent what.

03Researching

Keyring

WordPress plugin · privileged-account hygiene

An inventory of everyone who can hurt your site: dormant admins, accounts without two-factor, capability drift, and logins that outlived the contract.

The pain

Security plugins are excellent at the perimeter and quiet about the inside. Sites accumulate administrator accounts from agencies, contractors, and staff who left years ago, and nothing reports which privileged users still lack two-factor, which have not logged in for a year, or which roles quietly gained capabilities they were never meant to have.

The teaser

The account nobody remembers creating is the one that gets used. Keyring keeps a standing inventory of privileged access and flags what has drifted, without touching your login flow or replacing your security plugin.

Cancelled, on purpose

Two we announced, researched properly, and killed.

We would rather delete a roadmap slot than ship a plugin the market already solved for free. Both of these were on this page. Here is exactly why they are not any more.

Cancelled

Crawl Fence

What it was going to be. AI crawler ledger with allow, throttle and block enforcement.

Why we stopped. Both differentiators shipped free while we were building. One free plugin now does PHP-level blocking with categorised logging; another added per-bot bandwidth accounting and states it will never have a paid version. Ten free entrants arrived in twelve months with no distribution winner, which is a race to zero rather than a gap. Blocking at the CDN edge is becoming a free default on top of that.

Its one durable half was measurement, and that is now Ledger, which reads the server access log instead of counting inside PHP.

Cancelled

Hush

What it was going to be. Admin-notice quarantine: plugin ads and review begs into a reviewable inbox.

Why we stopped. A 100,000-install plugin rated 4.7 already ships the compact-bar quarantine with a written guarantee that real errors and critical warnings still show, and a second, higher-rated plugin is literally the inbox, with severity classification. There was no wedge left that we could honestly claim.

The principle survives in the house rules: none of our plugins will ever show you an ad in your own dashboard.

Have a vote

Which one does your site need first?

We build in the order operators actually need. Tell us which of these would solve a real problem for you, or describe the WordPress pain nobody's solved for you yet. It genuinely shapes what ships next.

Staging safety

Works out that this store is a copy, shows exactly how it decided, and stops the copy reaching a real customer or a real card. Free.

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Songbird

Social publishing

Pick a product. Songbird designs the post on your own server and publishes it straight to your Facebook Page and Instagram, through your own Meta app, with no service in the middle and no per-post metering.

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